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Furkan Gümüş, AI-Native Growth Marketer

Full-stack growth with paid media roots. For nearly a decade I've combined ads, measurement, and conversion with AI-powered product development.

Portrait of Furkan Gümüş

What I do

Areas I bring together

Four areas of work that feed each other, from paid media to product development.

  • Growth & Paid Media

    From channel strategy and campaign structure to creative testing and conversion optimization.

  • Data & Measurement

    Understanding acquisition and customer behavior through conversion tracking, attribution, and cohort analysis.

  • AI & Marketing Technology

    Building products, internal tools, and connected workflows with AI, APIs, and automation.

  • Products & Commerce

    A founder's and consultant's perspective on micro SaaS, e-commerce, and marketplaces.

Member

commart

A community-focused marketplace venture for artists and independent creators, bringing together my interests in products, e-commerce, and growth.

Visit commart (opens in a new tab)

Member

Boardagency

My agency for performance marketing and digital growth. Visit Boardagency for service and collaboration details.

Visit Boardagency (opens in a new tab)

How I work

  1. Build.

    Turning an idea into a working product or flow: AI-powered product development, web and app, micro SaaS.

  2. Produce.

    Making the material that tells the story of the product: creative, landing pages, presentations, content.

  3. Distribute.

    Getting it to the right audience through the right channels. Paid media and broad media/DSP experience sit at the center.

Measurement and conversion optimization feed all three: I read the data and go back to the earlier stages.

I'm Furkan. Over nearly a decade in digital marketing, I've worked agency-side, independently, and within digital businesses.

Today, as a founder and consultant, I connect performance marketing, data, automation, and product development. My experience spans web and app-based businesses, micro SaaS, e-commerce, and cross-border commerce.

  • Nearly10years in digital marketing and e-commerce
  • $5M+cumulative managed ad spend
  • Multi-marketUS, UK, Europe, Brazil, and Türkiye
  • AI-native systemsacross media, measurement, and automation

Experience

  1. Senior Digital Marketing Specialist

    Dopinger · February 2025 - present

    I treat performance marketing as a broader growth system, not just media buying, connecting acquisition, measurement, data, automation, and experimentation. Running international campaigns with Google Ads, Meta Ads, GA4, and GTM.

  2. Senior Performance Marketing Specialist

    BuKafa Medya · February 2021 - January 2024

    Started as a Performance Marketing Specialist and moved into the senior role. Ran search, display, and video campaigns on Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, Pinterest Ads, and DV360; owned media planning, budget and bid strategy, measurement, and reporting.

    Selected brands: Go Türkiye, Atatürk Kültür Merkezi, Türkiye Kültür Yolu Festivalleri, D'S Damat, D-Smart

Show more (3)
  1. Digital Marketing Consultant

    Freelance · September 2020 - January 2024

    Performance marketing consulting, campaign audits, funnel analysis, and conversion optimization, working with e-commerce and growth-stage digital businesses.

    Selected brands: Crowy Education, tugbakugu.com, Variolux Aydınlatma, French Avenue, Anymo Paris

  2. Founder

    yedekyedek.com · July 2018 - August 2020

    E-commerce operations, product and catalog management, digital marketing, customer acquisition, and order and marketplace operations.

  3. Co-Founder

    GUDFOS · 2017-2019

    Product, production, brand, and marketing work with an e-commerce focus.

Education

  • B.A. in Economics

    Marmara University · 2013-2019

  • Digital Marketing & Social Media Advertising

    Istanbul Technical University (ITU) · 2017

Certificates

Growth & Paid Media

  • Google Ads Search Certification

    Google Skillshop · 2026

  • Google Ads Measurement Certification

    Google Skillshop · 2026

  • Google Ads Shopping Certification

    Google Skillshop · 2026

  • Google Ads Video Certification

    Google Skillshop · 2026

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  • Meta Certified Media Buying Professional

    Meta · 2026

  • Meta Certified Marketing Science Professional

    Meta · 2026

  • Apple Ads Certification

    Apple · 2026

  • LinkedIn Marketing Labs Certification

    LinkedIn · 2026

  • Reddit Ads Formula - Fundamentals

    Reddit for Business · 2026

  • Reddit Ads Formula - Boost

    Reddit for Business · 2026

  • Pinterest Media Buyer Certification

    Pinterest · 2026

  • Amazon Sponsored Ads Certification

    Amazon Ads · 2026

  • TikTok Media Buying Certification

    TikTok for Business · 2026

  • X Ads Academy

    X · 2026

Data & Measurement

  • Stape Academy

    Stape · 2026

AI & Marketing Technology

  • Google Cloud Generative AI Leader

    Google Cloud · 2026

  • AWS Certified AI Practitioner

    Amazon Web Services · 2026

  • Elements of AI - Introduction to AI

    Elements of AI · 2026

  • AI Foundations

    OpenAI Academy · 2026

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  • Applied AI Foundations

    OpenAI Academy · 2026

  • Agents and Workflows

    OpenAI Academy · 2026

  • Claude 101

    Anthropic / Claude Academy · 2026

  • AI Fluency: Framework & Foundations

    Anthropic / Claude Academy · 2026

  • Building with the Claude API

    Anthropic / Claude Academy · 2026

  • Introduction to Model Context Protocol

    Anthropic / Claude Academy · 2026

  • Claude Code in Action

    Anthropic / Claude Academy · 2026

  • AI Agents in LangGraph

    DeepLearning.AI · 2026

  • Building Agentic RAG with LlamaIndex

    DeepLearning.AI · 2026

My approach: AI-native approach, paid media roots, product mindset.